The model line of the premium brand Lucid now consists of the Air sedan and the recently introduced Gravity crossover, which are essentially competitors to the Tesla Model S and Model X. However, the company is going to expand into more affordable segments: Brand head Peter Rawlinson announced a new mid-size car at an event dedicated to production plans. all-terrain vehicle
The electric car has the working name Project Midsize (“mid-size”). Peter Rawlinson said that it will become a more mass-produced model than the current Lucid, as it will attract a wide audience due to its affordable price. In addition, the head of the company noted that this is not a theoretical part of a long-term strategy, since work on creating an all-terrain vehicle is already underway.
It is expected that Licud Midsize will be based on a new cost-effective platform. The company plans to launch the new product at a plant in Arizona and a recently launched factory in Saudi Arabia. Now it is capable of producing up to 5 thousand Air sedans per year, but the company is going to expand its production capacity to 150 thousand electric cars annually.
For the entire year 2023, Lucid, according to official data, was able to produce 8,428 electric cars and deliver 6,001 of them to customers. Meanwhile, the Tesla Model Y alone sold 254.8 thousand cars in European countries alone.